D&AD “New Blood” Pencil Winner

Social networks are a major part of our lives, but the information we receive from there is often biased and inaccurate. As a result every second person turns to search engines, while less than a fourth shifts to news websites. Even though these sites update us regularly, they fail to engage with us.

Anchor is an app, where instead of just getting updated, you get informed.
It uncovers the in depth stories behind current events, in order for us to make more informed decisions about our future, and to become more involved in our environment.

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Thought by and executed by our very own art director, Gil Zissu¬†and his brother and has won the D&AD “New Blood” Pencil Winner, challenged by the Telegraph – one of the most dignified journalism establishment in Europe.

Research materials

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